Privacy Policy for Unlock Realty
Introduction
Unlock Realty (“we,” “us,” “our,” or “Company”) operates the website https://unlockrealtygroup.com (the “Site”) and provides real estate brokerage services in Georgia and Florida. This Privacy Policy describes how we collect, use, maintain, and disclose information collected from users of our Site and our real estate services.
We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy applies to our Site and all products and services offered by Unlock Realty.
Information We Collect
Personal Information You Provide
We collect personal information that you voluntarily provide to us when you:
- Contact Us: Submit inquiries through contact forms, email, or phone
- Request Services: Inquire about buying, selling, or renting properties
- Subscribe: Sign up for newsletters, market reports, or property alerts
- Create Accounts: Register for our client portal or property search tools
- Attend Events: Register for open houses, seminars, or consultations
- Provide Feedback: Submit reviews, testimonials, or survey responses
This information may include:
- Full name and contact information (address, phone number, email)
- Property preferences and search criteria
- Financial information relevant to real estate transactions
- Employment and income information
- Identification documents as required by law
- Communication preferences and marketing consent
Information We Collect Automatically
When you visit our Site, we automatically collect certain information about your device and usage patterns:
Technical Information:
- IP address and geographic location
- Browser type, version, and language settings
- Operating system and device information
- Screen resolution and device capabilities
- Referring website and exit pages
- Date and time of visits and session duration
Usage Information:
- Pages viewed and content accessed
- Search queries and property interests
- Click-through rates and user interactions
- Download and form completion activities
Cookies and Tracking Technologies
We use various tracking technologies to enhance your experience:
Essential Cookies: Required for basic site functionality, security, and user authentication.
Analytics Cookies: We use Google Analytics to understand how visitors interact with our Site, including:
- Page views and session duration
- User flow and navigation patterns
- Geographic and demographic insights
- Conversion tracking and goal completion
Marketing Cookies: We use the Facebook/Meta Pixel and similar technologies to:
- Deliver targeted advertisements
- Measure advertising effectiveness
- Create custom audiences for marketing campaigns
- Track conversions from social media platforms
Preference Cookies: Store your settings and preferences for a personalized experience.
You can control cookie settings through your browser preferences, though disabling certain cookies may limit Site functionality.
How We Use Your Information
Why It’s Important
Real Estate Services
- Provide property search and listing services
- Facilitate real estate transactions and communications
- Conduct market analysis and property valuations
- Coordinate showings, inspections, and closings
- Maintain transaction records as required by law
Communication and Marketing
- Respond to inquiries and provide customer support
- Send property alerts and market updates
- Deliver newsletters and educational content
- Conduct email and SMS marketing campaigns (with consent)
- Provide personalized property recommendations
Business Operations
- Improve our website and service offerings
- Analyze user behavior and preferences
- Conduct market research and business analytics
- Ensure compliance with legal and regulatory requirements
- Protect against fraud and security threats
Legal Compliance
- Maintain records required by real estate regulations
- Comply with anti-money laundering (AML) requirements
- Fulfill disclosure obligations under state and federal law
- Respond to legal requests and court orders
Information Sharing and Disclosure
Service Providers and Business Partners
We work with trusted third parties who assist in our operations:
- Technology Providers: Website hosting, email services, and CRM systems
- Marketing Partners: Advertising platforms and analytics providers
- Professional Services: Legal counsel, accountants, and compliance consultants
- Transaction Partners: Title companies, lenders, inspectors, and other real estate professionals
All third parties are contractually required to protect your information and use it only for specified purposes.
MLS and Industry Databases
When you engage our services, your information may be shared with:
- Multiple Listing Services (MLS) for property searches and listings
- Real estate industry databases and platforms
- Other real estate professionals involved in transactions
- Marketing and advertising platforms for property promotion
Legal Requirements
We may disclose information when required by law or to:
- Comply with legal processes, court orders, or government requests
- Enforce our terms of service and protect our rights
- Investigate fraud or security incidents
- Protect the safety and rights of our clients and the public
Business Transfers
In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections.
Data Retention
We retain your personal information for as long as necessary to:
- Provide ongoing real estate services
- Comply with legal and regulatory requirements
- Resolve disputes and enforce agreements
- Maintain business records and transaction history
Real Estate Records: Transaction-related information is retained according to state regulations (typically 3-7 years).
Marketing Information: Contact information for marketing purposes is retained until you opt-out or request deletion.
Website Data: Analytics and usage data is typically retained for 2-3 years for business analysis purposes.
Your Privacy Rights
Access and Portability
- Request access to personal information we hold about you
- Receive a copy of your data in a portable format
- Understand how your information is being used
Correction and Updates
- Request correction of inaccurate or incomplete information
- Update your contact preferences and marketing consent
- Modify your property search criteria and preferences
Deletion and Restriction
- Request deletion of your personal information (subject to legal requirements)
- Restrict processing of your information for specific purposes
- Object to certain uses of your information
Marketing Opt-Out
- Unsubscribe from email marketing communications
- Opt-out of SMS marketing messages. For SMS/text communications, you may opt out at any time by replying STOP. Message and data rates may apply.
- Adjust your communication preferences
To exercise these rights, contact us using the information provided below. We will respond to your request within 30 days and may require verification of your identity.
Data Security
We implement comprehensive security measures to protect your information:
Technical Safeguards:
- SSL encryption for data transmission
- Secure servers and database protection
- Regular security updates and patches
- Access controls and authentication systems
Administrative Safeguards:
- Employee training on privacy and security
- Limited access to personal information
- Regular security audits and assessments
- Incident response and breach notification procedures
Physical Safeguards:
- Secure office facilities and document storage
- Controlled access to computer systems
- Proper disposal of sensitive documents
While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protections.
Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete such information promptly.
Third-Party Links
Our Site may contain links to third-party websites and services. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.
International Data Transfers
If you are located outside the United States, please note that your information may be transferred to and processed in the United States, where our servers and business operations are located. By using our services, you consent to such transfers.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of material changes by:
- Posting the updated policy on our website
- Sending email notifications to registered users
- Providing notice through our services
Your continued use of our services after such changes constitutes acceptance of the updated Privacy Policy.
State-Specific Privacy Rights
California Residents (CCPA)
California residents have additional rights under the California Consumer Privacy Act, including:
- Right to know what personal information is collected and how it’s used
- Right to delete personal information (subject to exceptions)
- Right to opt-out of the sale of personal information
- Right to non-discrimination for exercising privacy rights
Other State Laws
Contact Information
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Unlock Realty
145 Howell Rd, Ste B
Tyrone, GA 30290
Phone: 470-509-3301
Email: info@unlockrealtygroup.com
Privacy Officer: For specific privacy-related inquiries, you may also contact our designated privacy officer at the above contact information.
We are committed to addressing your privacy concerns promptly and transparently.
This Privacy Policy is effective as of the date listed above and supersedes all previous versions. Please review this policy regularly for any updates or changes.